WHO WE ARE …
Precious Rose is a locally produced modest fashion designer in the beautiful diverse city of Cape Town.
At Precious Rose we believe a woman should never have to choose between style and modesty.
It’s a way to say who we are, without having to say a word…
After a few years of designing outfits for only family and friends for special occasions, the PR label was established in 2011.
Designers Warda Davids, Naeemah Cassim and Thameenah Daniels identified a gap in the market for clothing that was simple, elegant, trendy and most importantly modest.
Wanting to cover up, but remain trendy and stylish, without having to wear too many layers, wasn’t easy at the time.
Having always had an eye and love for everything fashion, Warda studied Patternmaking, Dressmaking and design in the year 2000, however family and work became very demanding and she chose to focus on her accounting career.
While working she continued to do personal styling for her boss and colleagues, where she would personally shop and put together outfits for them at a minimal fee.
In 2009 she developed a love for scarf styling and started doing scarf parties for free, showing a group of ladies how to style their scarves for different occasions. Much like a Shzen party where she provided a wide selection of different scarves to style and purchase. A fun way of inspiring woman to don the beautiful hijab.
In 2010 she decided to pursue her fashion studies again and went to refresh her patternmaking and design skills.
Naeemah Cassim, a Travel and Tourism graduate who loved fashion, incorporated her studies in travel to find leading international trends and merge it with our modest niche.
Thus the following year, Precious Rose Designs was born.
THE PR COLLECTION…
Our clothing has a distinct presence throughout our collections.
A modest flowing garment, longer sleeves, higher necklines and made to fit any silhouette, and make you feel absolutely comfortable and beautiful.
Precious Rose Collection is inspired by elegant stylish timeless classic designs in neutral colours with a modern modest twist. Made from quality fabrics, they are able to work throughout the year, during any season, with interchangeable pieces that are able to transition from formal to casual, evening, every day or weekend wear.
Designed and made, for women, by women.
We ensure exceptional quality and affordability.